Every property market is different and our mission is to help you easily understand what's happening in yours!
When we started Property Insights in 2018 we wanted to create more than just a place to get dull property data for the geeks and professionals! We wanted to share this with everyone. Our aim was to create a community, share local insights and help connect a fragmented market. We knew the property market was complex, had a national bias and didn’t listen to the local professionals. The mission was to do something about it and help local people better understand their local property market! But we also knew, people weren’t interested in just buying and selling. It goes much deeper and so we wanted to create a place that was a ‘home’ for everyone’s home.
As a property professional, Ben Parry knew about the frustrations of the buying and selling process and the difficulty people face in the fragmented process that people have to go through. With sellers, buyers, estate agents, mortgage brokers, accountants, lenders, solicitors, surveyors and of course property chains there are lots of elements and multiple professionals involved with the buying process. Any of which can go wrong and he wanted to help improve it! However, with an intimate understanding of the property market, Ben knew there was much more to property than just this. People are also fascinated with what is happening in their local markets, prices, trends, investing, developing, improving, extending and so much more.
Consumers are rightly sceptical about being sold to or advised to do something. Ultimately people want to make their mind up after considering the facts and listening to experts. We didn’t want to create a typical listing of local professionals or another so-called (independent!) review site. Instead, we wanted to create a community and a trusted resource that enables people to hear what their local experts have to say, whether it was good, bad or ugly! We wanted to encourage free thinking and independent views but also combine this with factual analytics from big data sources, such as land registry, the office of national statistics, ordinance survey, ministry of housing, the electoral commission and many more.
Ultimately property is a people business, it's not about brands or big companies, it's about individual relationships. It's about a community. It's about the people in those industries who can help other people. People want to know who their local experts are, what they have to say and whether they can help. For most people, it is hard to understand what is going on in the property market or who they should use and trust. Property is more than bricks and mortar! It's more than just numbers! It's about people. It's about a community.